They Wanted:
A creative video presentation spoofing four popular current commercials for the JC Penney’s annual managers’ conference. They turned to IdeaMan for creative solutions to their seriously complex production challenges.
We Produced:
Parodies of four highly recognized commercials airing at the time: Capital One’s “Viking” spots, Progressive Insurance’s “Flo” commercials, Subway’s “Five Dollar Foot Long,” and Geico’s “Talking Pothole.” Can you believe, they even let us alter the JC Penney logo to look like the three other brands!
How IdeaMan Did It:
Each spot came with its own set of challenges:
The “Viking” spot required an overnight shoot at a JC Penney store. Working with little time and resources, IdeaMan had to emulate the look of a spot costing many times more. The final shot involved the accurate timing of falling live objects, mixed with computer generation, to create the illusion that an arrow is shot and barely misses the spokesperson’s head.
Watch the Spot Here. 
The “Five Dollar Foot Long” send-up required shooting dancers on our green screen stage and compositing them into shots of the store to give the production a graphic layered look. A big part of the Subway spot is the music, so we wrote and recorded a “Penney’s” version of the song.
Listen to It Here. The Progressive Insurance spot involved casting a talented “Flo” lookalike, and shooting the spot on our green screen stage. Later, IdeaMan would composite the actors over a computer generated set, along with several layers of extras. Here’s the final result.
Watch It Here.
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